Tips for Promotional Marketing Success | CHH Engraving

Here at CHH Engraving, we’ve been going through a rush period. We’re excited to work with so many new clients, helping them with their promotional marketing as we connect them with the promotional products most likely to resonate with their customers. But while we’d love to have gnomes in the basement able to crank out infinite product at the drop of a hat (in multi-colors no less!) we are beholden to manufacturers and decorators, both local and worldwide. So to help our new clients (or future clients!) achieve the best marketing result, we’ve put together some tips for promotional marketing success.

 

Plan Ahead

We know, not always possible. Last minute events and opportunities pop up where you can promote your brand. And we are willing and able to help with those! But if you know a trade show, annual meeting, company picnic, etc., is coming up in the future, starting the process earlier vs. later is more beneficial. CHH Engraving can help you determine which promotional products make the most sense for your customers and ensure they arrive well before the event to give you one less thing to stress about.

 

Be Flexible

Frequently we find that the more colorful the logo, the more time consuming the production. If we are able to help you find your future promotional product early, this probably won’t be a concern. But if we are in the time window where full color is an option, we might have to be more crafty to come up with your desired products. We can help you brainstorm one or two color print alternatives, as well as determine if the lack of full color logo means we should pivot to a different type of promotional product. Working with a partner like CHH Engraving ensures that we have just that - a partnership where we want you to succeed.

 

Consider Location

While our suppliers and decorators are most often in North America, they can be at times worldwide. If production time is ten business days after you approve the emailed proof, but the factory is across the world, you might be disappointed if you wait until two weeks before the event to order. There is the possibility items will arrive late or you will have to pay dearly for expedited shipping. By partnering with CHH Engraving, you can get support in choosing suppliers, ensuring qualifiers like time are taken into consideration. And, CHH Engraving chargers customers what we are charged, without markups. This partnership enables you to keep costs low.

 

We want to get every client what they want, cost-effectively, and on time. When we can, we have succeeded. And while sometimes obstacles might come up for you, by partnering with CHH Engraving you can be assured that we do everything in our power to avoid the no, hunting and searching for the best possible alternatives to ensure your message sticks.


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  • Tags: promotional marketing, planning promotions
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