One of the key objectives of advertising and promotional marketing is to have the consumer remember the product or brand. But how do you want to be remembered?
Maya Angelo was quoted as saying…
People will forget what you said
People will forget what you did
But people will never forget how you made them feel
It sometimes seems that a lot of marketing is to our lowest common denominator. Pop up ads which by their very nature are intrusive and annoying. Obnoxious television ads with car wrecks (and a guy who looks like a car wreck) and talking emus. And these are just the ones that are memorable! Most of the rest are forgettable.
But what if you wanted to make people feel good about you and your product? Is there a way?
First, an understanding of promotional marketing is essential. It’s all about giving something away! You don’t have promotional pens, embroidered polo shirts, or engraved plaques to keep. You give them away. How do you feel when someone gives you something? Especially if it is something fun and functional, such as a water bottle, screen cleaner, or flashlight?
Honestly? It feels good! More of than not you appreciate the gift (i.e., the promotional product) and the giver (i.e., the business whose brand is on the product). In fact, survey data tell us that 94% of people like receiving promotional products. And 73% are more likely to buy or frequent a business that gave them a promotional product.
This highlights the importance of promotional marketing. By helping people get promotional products they enjoy, you help them feel good. Both about their new product, but also about you and your business. Work with CHH Engraving to help connect your clients with their perfect promotional product.