Why are promotional t-shirts one of the most effective promotional products available? These marketing t-shirts have remained not only a top seller, but incredibly good at making your message stick for several reasons.
Promotional t-shirts can be worn almost anywhere – out shopping, taking the kids to the park, relaxing at the beach, lounging at home, even while on vacation. Just about anywhere is a good place for a marketing t-shirt. (Although maybe not to your wedding! Your fiancé may draw the line there).
While the t-shirts themselves don’t actually walk, the person inside them does. Full-color print across the front of a shirt is a guaranteed attention grabber. You’ll see them at festivals, concerts, professional (and semi-pro) sporting events. But you don’t need to host a festival or concert or be a pro athlete to rock a promotional t-shirt! Family reunions, employee outings, service outings can all benefit from the marketing and recognition of a promotional t-shirt.
The most common print on a promotional t-shirt is on the front – big and prominent – or left chest – smaller on the upper left of the wearer’s chest. But why stop there? Your promotional t-shirt has a back. Print your logo or message big and bold in the middle or smaller and more subdued, up by the collar. And unless you have opted for a promotional sleeveless t-shirt or tank top, you have even more printable space on each sleeve.
This part requires a little creativity on your part. Promotional t-shirts come in almost every conceivable color. Pick a favorite color, a bright color, or maybe even a pattern. (Of course, if you business or organization has brand guidelines, pick an approved color. We want you to be able to wear them!) If allowed, make your design creative and, fun to wear.
Promotional t-shirts help you promote your business, group, organization, or project. That’s how they earn the title “promotional”! They help you get the word out, let others know the product or service you are offering, and can even highlight the benefits you and your company are providing.
If you are new to an organization, a first-time participant in an event, or just looking for some direction, promotional t-shirts can identify the key players, leaders, and staff for the program or event. Think about how much easier it is to tell someone to look for staff in a fuschia shirt versus trying to explain what a staff member looks like. It’s a great way to especially help those on the shy side connect.
As stated earlier, marketing t-shirts are overwhelmingly customizable and have the option to put text and images in many places. For example, the back of the shirt! Event organizers almost always will use that space to list sponsors or supporters. Think of it as a two-for-one opportunity – the event gets promoted on the front, while the sponsors get promoted on the back.
While it can’t be promised for all promotional t-shirts, who among us doesn’t have a camp, college, race, or similar marketing t-shirt they received as long as a decade ago? Even if you aren’t wearing the t-shirt out and promoting the brand or organization, every time you see it you are making the company’s message that much stickier.
Promotional marketing t-shirts are incredibly popular for a reason - in fact, many reasons! Learn more about the many options CHH Engraving has available by checking out our promotional t-shirts today.